How to Use Instagram to Grow Your Small Business

Table of Contents

Instagram marketing for small businesses

Instagram is a mobile app that allows users to share photographs and videos. Instagram has quickly become a popular social networking tool, following in the footsteps of Facebook and Twitter. The best way to buy real Instagram followers.

Instagram was created so that individuals may apply multiple filters to photographs shot on their mobile phones and simply upload and share these photos with friends (or account followers) using the Instagram program. In addition, Instagram just added a video, which can now be posted, although Instagram video clips are limited to 3 to 15 seconds in length.

Why are businesses gravitating toward Instagram?

Instagram has almost 300 million users globally.
Every day, around 70 million photos are uploaded.
Because the account is ‘free’ to open, there are a few hurdles to entry.
It is a media that enables the easy exchange of content 24 hours a day, seven days a week.
What kind of success has businesses had with Instagram?
Businesses such as Levis, L’Oreal, and hundreds more have used the technology to: raise awareness of their products and services.
To raise brand awareness.
To inspire and persuade prospective customers to participate with their product, service, or brand by showcasing their community and pro bono efforts.
Organize successful marketing, contests, and giveaways.

Instagram marketing success for small businesses

Because of its visual aspect, Instagram is particularly popular with product-based businesses. Many product-based companies, such as apparel, jewelry, make-up, and even food-based enterprises, have succeeded on Instagram. This is due to the application’s ability to post and share images of people wearing or using these things.

For example, a food producer may upload pictures of someone using their items to prepare, share a meal, or entertain friends. This success is not limited to large corporations; many small businesses have used Instagram to engage their customers. For example, in March 2016, Melbourne-based café The Kettle Black had over 45,800 followers.

They achieved this by using appealing photographs of their food and images of cafe meals that Instagram users would be drawn to, as well as hashtags that foodies, food bloggers, and other Instagram users would be interested in or search for.

Influencer advertising

Bloggers, social media stars, and media celebrities have built a devoted online following, with hundreds, if not thousands, of people following their Instagram profiles. This ‘influencer’ group signifies that there are a lot of eyes on your goods or service. Your audience has already been assembled.

The interaction has already been built. Capitalizing on it by having your product shared to their Instagram feed or promoted by a blogger or renowned Instagram account holder will help you make your audience faster. Taking the time to discover significant ‘influencers’ in your sector and how you can tap into this is therefore critical.

What exactly are hashtags?

How can they be used to boost business visibility?

If you want to go on Instagram, you should spend time performing Hashtag research beforehand. Hashtags are keywords that you can include in the caption of a photo you post. To make a hashtag, start with the # sign and add a keyword or numerous keywords without spaces following the hash symbol.

You could, for example, publish a product photograph of a pair of pants. #fashion #style #jeans #lovethatstyle could be your hashtags. You may be aware of hashtags because they are popular on Twitter, but if not, browse online for examples of how they are used. The hashtag’s objective is to associate your photo with a subject or topic category that is searchable or ‘popular’ on Instagram.

Remember:

There are no spaces in your hashtags.
Special characters are not permitted in hashtags.

For example,!@$& Instagram has a powerful search engine. If your posts are set to ‘public,’ you can use hashtags to tag your photographs and videos, making the content easier to find and more available. That means that when someone conducts a search and explores that search word,’ your material may be discovered, resulting in more people learning about your company or brand.

Some hashtags are famous. Therefore, it’s critical to understand which ones are most relevant to your sector. The game aims to persuade people to talk about, like, follow, and share your content. Hashtags help spread the word if used correctly, so spend some time learning how to utilize them to get the most out of your material.