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Cincinnati Business Courier and Arts Front

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Cincinnati Business Courier and Arts Front

The weekly business journal reaches more than 50,000 business professionals. It publishes weekday content on its website detailing what is happening in the Greater Cincinnati business each day and offers daily email news updates.

Cincinnati Business Courier has recognized MSJ attorney and Forty Under 40 honoree Jackie Reau as a Woman Who Means Business.

The Courier

The Cincinnati Business Courier is a weekly business journal read by over 50,000 area business owners and professionals weekly. It serves as a regional leader in providing business news and resources. Available in print form and online (breaking local stories each weekday on its Web platform and sending daily email news updates), The Courier is owned by American City Business Journals, which owns 40 other metropolitan business newsweeklies across the US, including this one.

The Cincinnati Business Courier provides more than just coverage of businesses; each week, they cover arts and culture through Arts Front and its online arts section ArtsBiz. These platforms aim to increase awareness of creative forces shaping our community. ArtsBiz is a dedicated online resource for arts and culture coverage produced with ArtsWave and other key community partners.

REDI Cincinnati is deeply honored to have been selected by the Cincinnati Business Courier as one of the Best Places to Work in the Greater Cincinnati and Northern Kentucky region for 2019. This recognition comes three years since this award began, created to recognize companies and organizations in this region that excel at workforce engagement. REDI proudly participates in this program supported by Quantum Workplace.

Are You Looking to Join REDI? Learn about employment at REDI by visiting our Careers page. We always seek skilled individuals to join our family; as an Equal Opportunity Employer, we welcome applications via this link – click here now to apply!

Arts Front

Arts Front, the Business Courier’s weekly arts section, gives readers an inside view into the creative forces shaping the city. From large-scale installation art by Mark de Jong’s “Swing House” (featured on The New York Times list of 52 places to visit) or profiles of its creators behind-the-scenes, Arts Front shines a light on artistic communities within our city.

Project Pinstripe, the Business Journals’ initiative to bring consistency and uniformity across 40 weeklies nationwide, was responsible for this launch. Subscribers gain access to this project through digital editions each week.

Above the Fold

When creating a website, web designers must consider how users will perceive its content. Placing essential details at the top can make or break its success; an ideal web designer would use above-the-fold areas as opportunities to draw users in further and engage with more of its offerings.

“Above the fold” is a term taken from newspaper lingo; when broadsheet papers were sold to customers, folded so only half of their front page could be seen immediately, editors could quickly broadcast important headlines to convince customers to purchase.

Today, above-the-fold concepts have evolved from newspapers to websites. Their primary function remains engaging users, but the aim has shifted from simply providing all content in 800×600 pixels to engaging and creating intent that leads to conversions.

On Lush’s homepage, an extensive product photo immediately draws readers’ attention, and the copy below reinforces its brand message that its products are nourishing, organic, and cruelty-free. Furthermore, an above-the-fold design includes social proof and calls-to-action to encourage visitors to continue exploring further down their homepage.

HubSpot’s homepage is another excellent example, featuring an image and headline designed to promote growth. In addition, the above-the-fold design includes a CTA to download a free whitepaper – an effective strategy to increase traffic and attract clicks.

Additionally, to providing above the fold content, B2B websites should include essential information regarding their product differentiation within their home pages’ above-the-fold sections. This can help attract and retain customers resulting in higher revenue generation – significant when dealing with longer sales cycles than other industries.

B2B marketers must include clear call-to-action (CTA) statements on their home pages to ensure visitors find what they seek without abandoning the page or taking further steps. This will encourage visitors to stay on your page and take other actions.