What is the Ayam brand?
Ayam Brand items are favourable in kitchens in South East Asia, but few of the people who have grown up to be nourished by the company’s vivid cans bearing a proud red rooster would be aware of their ties to France.
One in every two homes in Singapore, Malaysia, and Brunei has Ayam brand items in its kitchen at any given time, according to Denis Group, the family-run business that took over the Singaporean business in 1954.
And the home cooks who depend on the company’s cheap food have a Frenchman called Alfred Clouet to thank for all those canned sardines, fish, mackerel, baked beans, coconut milk, and more.
Ayam brand – Nothing was known about the history of Ayam Brand, the current name of a business originally established in Singapore in 1892, or the life of Clouet, believed to have served as an army officer before his story was discovered by historians Danièle Weiler and Jean Bourienne as they researched French history in Singapore.
Clouet was born in 1866 in the northern French port of Le Havre, but the historians find that he never really participated in the army. He was an explorer, an intrepid entrepreneur.
The history of the Ayam brand.
In 1889, at the age of 23, the son of a tailor left France to pursue his pregnant future wife in New York City. Few specifics are known about Clouet’s life in the United States, except that his wife died when he was there, but documents indicate that he arrived in Singapore in 1891.
Clouet’s first job in Singapore was with a Frenchman called Labarbe, who ran a cigar trading business. When Labarbe wanted to return to France, he left the business in possession of Clouet.
As Singapore already had a strong expatriate population, Clouet decided to concentrate on the import of luxury goods, such as French perfumes and Bordeaux wines and registered a new import-export business, A. In 1892, Clouet & Co. Clouet obtained 3,000 francs in support from his aunt, and soon his registered business address included positions on Prinsep Street, Malacca Street, Raffles Quay, and Wallich Street in downtown Singapore.
This will last forever! As a conclusion, Simon said that it’s hard to find sardines just because they are constantly migrating.
He said” “They can remain in the waters of South Africa for a few years, then leave for the east coast of North America.”
Fishing laws have also been tightened internationally, and climate change has made it more difficult to foresee sardine movement.
The Denis Group has also ventured into e-commerce and, in some countries, online revenues are as large as 15% of the overall. Although automating and digitizing operations to make them less labour-intensive and more eco-friendly, certain activities are always done the same way they were when Clouet formed the organization.
Ayam brand have a certification?
As they said on their website, their products are made in state-of-the-art factories that follow the highest international standards with world-wide certification and are HALAL certified. HACCP MS 1480:2007: an optimum method of protective controls and the most successful mechanism to protect against food pollution. ISO 9001:2008 QMS: a quality control framework developed to provide reliable, top quality to customers. HALAL MS 1500:2009: tight oversight and certification by JAKIM Malaysia. Other HALAL certifications shall be issued by the official recognition bodies approved by JAKIM.
The brand’s products are gluten-free?
the ingredients are free of gluten. For example: their tuna factory has an agency that deliberately avoids cross-contamination with allergens. They said ”We also carry out random tests on our goods to ensure that our products do not contain multiple forms of cross-contamination allergens. However, while we do not make any official promises for this collection of goods, there is currently no formal allergen regulation and gluten-free certification.”
