Guest posting can be an effective means of building links and can bring many advantages; however, it is also one of the time-consuming elements of SEO. Guide to Publish Guest Posts from Google News Approved Blogs.
Link building is one of SEO’s key tenets yet one of its most difficult strategies. One effective method for increasing links is content marketing.
Identify Relevant Blogs
Backlinks are an essential ranking factor for websites, and guest posting is one of the best ways to build them. Unfortunately, finding quality blogs with valuable backlinks that fit with your content marketing goals can be challenging.
As soon as you have identified a site to research, use an Open Site Explorer tool such as Moz to assess its domain authority (DA). A blog with an impressive DA of 40 or higher should provide value in terms of SEO and referral traffic. Furthermore, find out whether or not they accept guest posts by reviewing their submission guidelines; many will allow authors to include two to three links within their posts or in the author bio.
Quality blogs typically adhere to stringent guest contribution policies and publish well-researched, relevant articles that help your SEO. Low-quality blogs exist solely to generate income through advertisements or link-building services; many may charge fees to publish guest articles and use the content for affiliate link promotion purposes.
Link spamming, otherwise known as guest blogging without authorization, has long been an issue with search engines such as Google. Spammy links often result in lower rankings for sites containing them, further jeopardizing Google’s rankings. The ultimate guide to Publish Guest Posts.
Create Unique Content
Quality is of the utmost importance when it comes to guest post link building. Your post must add value to the website that commissioned it and be completely original and compelling.
Conduct thorough research of the sites you’re considering and see what kind of content they feature in their articles, then adapt some of that material for use in your post. Just be wary not to appear too eager to generate links—your post should provide useful and informative information without overtly trying to gain links for yourself or your business.
Most websites accepting guest posts allow authors to include links back to their website either in the author bio or article itself, even if the link is nofollow. Even nofollow links can still pass some authority and help your website rank higher in search engines. Tips on Publish Guest Posts on Pensivly?
Guest posting offers many advantages for expanding your reach and brand recognition, especially on popular websites with thousands, or even millions, of readers. By targeting posts to the appropriate target audiences, guest posts can help expand traffic while expanding businesses.
Guest blogging remains one of the most effective strategies for building links through a blog, even as some experts speculate its demise. Indeed, guest blogging remains an effective strategy to boost SEO performance.
Find Relevant Anchor Texts
Anchor text is the clickable portion of a link and an essential factor in SEO. It informs search engines what the content linked is about and helps determine its relevancy for specific queries.
Use various anchor texts for your backlink profile so as to maintain its diversity and natural feel, thus avoiding over-optimization penalties that Google might impose upon your site.
Anchor text should be descriptive, such as “click here” or “read more,” to convey to readers exactly what to expect on the linked page.
Anchor text may also include location keywords, which are utilized for geographic searches on websites and can be especially beneficial to local businesses. Page title anchors are another popular form of anchor text used for SEO purposes, but they must be utilized sparingly as they can appear spammy if used too often.
Long-tail keyword phrases are another great type of anchor text to include in guest posts. When included as anchor text, these phrases should be enclosed by quotation marks to signal to search engines that they contain exact keywords. This can increase the relevancy of links and improve your rank in search engine results pages. Just ensure that they only appear on pages relevant to their query rather than other subpar pages.
Don’t Overdo It
Link insertions can be an effective strategy, but it’s essential to remember that not all backlinks are equal. Simply creating guest posts and posting them randomly online won’t guarantee increased SERP ranking; rather, carefully selecting websites and building quality relationships with them is required to boost your ranking in search results pages (SERPs).
One way of accomplishing this goal is to identify a blog within your industry or niche and pitch an idea for an article to its editor. Doing this will allow you to write informative posts that add value for readers while simultaneously building up authority within the field and earning dofollow backlinks that pass link equity from publishing domains back onto your domain.
However, your content must remain engaging for each blog you write for. Furthermore, try not to overoptimize and overuse exact match anchor texts.
Exact-match anchor texts may not be as beneficial and can actually damage your ranking performance. Therefore, it’s wiser to opt for natural anchor texts in order to prevent Google from penalizing you for them. Overall, guest blogging remains one of the most efficient strategies available for improving SEO performance, and it should continue its role.
