High fashion wear is desired by celebrities and style icons alike. Although expensive, their creation usually pays off. Fashion is an industry with highly skilled workers required for each garment produced – many hands must work to make one single garment!
This company holds an inferior customer review on SiteJabber, with over 234 customer complaints about size, delivery issues, and returns.
Durability refers to a garment’s ability to withstand normal wear and tear, including abrasion, staining, and odors. Durability also considers which fabrics or materials were used in its creation; this is particularly significant given that some fibers may pollute the environment by using large quantities of water during production.
Durability is integral to the fashion industry’s success, reducing replacement clothing needs while expanding reusability options and offering better value for money. Unfortunately, durability can be hard to define, so I have simplified its meaning into physical and emotional realms. Physical durability refers to strength and build quality, while emotional durability refers to an attachment consumers develop for clothing over time.
Fashion boasts of its sustainability credentials with gusto, boasting of “carbon positive,” organic, and vegan options from swimsuits to wedding dresses. But taking a closer look reveals most clothing items end up in landfills, creating environmental damage and exacerbating inequality. Some brands respond by reducing their planetary footprint, using recycled fabrics, or donating or selling used clothes. However, greenwashing remains pervasive – it can be difficult discerning between genuinely eco-friendly companies vs. those simply promoting themselves as such!
Sustainable fashion isn’t only good for the planet and helps consumers save money. According to surveys, consumers are willing to pay a premium for clothing made with eco-friendly materials. They may make more sustainable purchases if it is easy to identify sustainable from non-sustainable products in stores nearby.
Unfortunately, sustainability remains one of the most significant challenges to fashion brands because it requires greater supply chain transparency. Most fashion companies don’t disclose their first-tier suppliers; only a minority publish responsible tax strategies, thus enabling exploitative working conditions and environmental degradation to flourish while hiding who has the power and responsibility to change things.
Brands prioritizing sustainability can boost their scores by offering precise and transparent displays, labels, and product descriptions in-store and online. Best-in-class brands provide information about suppliers and partners involved with production and material reports for garments sold. These disclosures enable consumers to quickly comprehend a garment’s sustainability credentials and foster sustainable behavior while building brand loyalty.
Other strategies to increase sustainable purchasing include educating consumers on how to care for their garments to last longer, like Stella McCartney’s Clevercare labeling system outlining best practices. Such innovative thinking helps change consumer behaviors towards more eco-friendly shopping practices.