GoDaddy is well known for providing affordable and reliable web hosting, offering tools to assist small businesses in marketing their sites effectively. However, they have sometimes come under criticism due to some controversial practices of their company.
Super Bowl commercials from them have caused controversy due to using suggestive advertising; nevertheless, they continue to lead the hosting industry.
High-budget marketing with Super Bowl commercials
GoDaddy is known for using Super Bowl ads to shock consumers. Their first big hit was an ad featuring an under-clad woman testifying before a congressional committee, which became a hugely successful ad and helped grow GoDaddy’s business exponentially.
GoDaddy has become well-known for a controversial Super Bowl ad that parodied Budweiser’s, sparking controversy among animal rights activists and outrage within GoDaddy. After some debate, however, GoDaddy eventually pulled it and replaced it with one less offensive.
Companies invest millions to ensure their Super Bowl ads are successful, spending up to $5 million for 30-second spots that last 30 seconds and cost up to $5 million. Unfortunately, bad commercials can enormously harm a brand and its bottom line; one example is GoDaddy’s spot depicting a model kissing an unlikely male figure and finding it disgusting for many viewers.
Affordable web hosting
GoDaddy provides affordable web hosting options, from ecommerce and VPS servers to an all-encompassing platform used by developers and resellers to manage client projects – making them an excellent choice for small and midsize businesses.
GoDaddy recently made several enhancements to its products, such as providing website owners an easier way to invoice customers and accept payments online and offering several WooCommerce extensions designed to increase sales while streamlining accounting processes.
GoDaddy stands out among other domain registrars by offering free domain name registration for the first year, saving money. Unfortunately, its pricing model may not be as cost-effective.
Easy-to-use website builder
GoDaddy provides an accessible website builder that makes creating websites without coding skills easy and an eCommerce platform that stands up against its leading rivals.
One feature that sets this website builder apart is their Artificial Design Intelligence (ADI). This tool automates much of the work so you can easily add content for a professional-looking site.
Integrating Google Analytics allows you to track your site’s performance and identify areas for improvement while their video guides teach how to use their website builder and other tools. These videos can save time if there are questions regarding specific tools.
Reliable tech support
GoDaddy is one of the world’s premier domain name registrars and web hosting service providers, with reliable technical support available via email, telephone, and chat. Furthermore, they have an expansive knowledge base and forum available to their customers should they encounter issues.
GoDaddy also provides an effective security measure through daily malware scans to ensure your website remains free from any virus or malware threats, especially since malware poses one of the biggest challenges to online businesses.
GoDaddy’s customer service can sometimes fall short; some customers have reported waiting hours or not receiving assistance when needed – something which could have been avoided with better interface and documentation.
Self-help and educational products
GoDaddy provides customers with various tutorials and educational products designed to assist in building and managing websites. Their videos cover everything from technical elements of website creation to marketing strategies for SEO success.
While GoDaddy may have caused controversy with some of its commercials (such as an offending Super Bowl commercial criticized by animal rights activists), it has also made headlines for its charitable giving efforts and supporting small businesses through its Empower by GoDaddy program.
GoDaddy was established by Bob Parsons in 1997 under the name Jomax Technologies and later sold to private equity firms KKR, Silver Lake, and Technology Crossover Ventures in 2011. Their main offices are based out of Tempe, Arizona.