Founded in late 2014, Generation Outcast Clothing has become a global destination for young girls. Its founders were young power couples who started by hand-packing every parcel from their apartment. This small act of kindness reflected their growing relationship with their customers. Since then, the company has become a go-to online store for girls everywhere. It offers fast shipping and friendly customer service, making it an excellent choice for stylish young women looking for affordable, trendy clothing.
Founders had just $2,000 in the bank.
Paris Merchant and her boyfriend, Lawrence Lees, are the brains behind Generation Outcast Clothing, which sells women’s clothing. They started by selling their clothes to friends and selling them at the Glebe Markets in Sydney. They eventually snagged the attention of Kylie Jenner, and the rest is history. But the company founders had just $2,000 in the bank when they started.
Outcast Clothing has over 761,000 Instagram followers today, and the couple owns a $360,000 Lamborghini. The couple makes seven figures a month and recently bought a multi-million dollar house. But before this, Paris lived in a small rural NSW town. She could not fit in at school and had to drop out in Year 9. She struggled with anxiety and found help in the form of a therapist and was soon able to start the business.
Founders made redundantly
Even though they are now responsible for a multi-million dollar business, Generation Outcast Clothing founders Lawrence Lees and Paris Marchant were made redundant in their early teens. Initially, the duo was forced to leave school because they suffered from clinical depression and could not make ends meet. However, their hard work paid off, and within three months, they were living off their business. They began selling women’s clothing online, earning around $40,000 a month.
After leaving school in Year 9, Paris Merchant and Lawrence Lees started their clothing brand. They only had $2,000 in their bank account when they started selling their clothes on Facebook. The pair didn’t receive financial help from their parents or other relatives. They began selling their clothes to friends and central Sydney markets in the early years.