The competition among sports betting companies is fierce nowadays, with each one prides itself on unique offerings that they claimed others lacked. Nevertheless, every online sportsbook uses some method to promote its products and services.
Using a single marketing method is rare nowadays. Most companies employ several methods to promote their brand. If you are planning to start a sports betting business, here are some effective ways to promote your Asia bookie.
Promoting social media is one of the cheapest forms of advertising, yet it produces favorable results. Many sportsbooks have an official Facebook, Instagram, or Twitter page to promote their brand. If your brand requires heavy media such as vlogs, you can also add a Youtube channel to promote your how-tos.
If your company has enough marketing funds, you can hire an agency to advertise your services or products using pay-per-click advertising. This method is very practical because you can reach out to your audience directly using your ads.
Aside from PPC, you can also use affiliate marketing to promote your services. Companies hire mostly professionals to promote their brand from their sports blog pages or social media accounts. Your target audience will click on the links and be redirected to your product page.
Email marketing is also one form of advertising your company can increase traffic. People who have signed up to your site can receive weekly newsletters or updates of your bonuses and promotions.
If your site has its blog, you can spark engagement in your customers using content marketing. You can slowly build a story for your brand from the quality of the content from your blog posts. Not only can you increase engagement and traffic to your site, but you can also help your bettors in their betting activities by sharing tips.
Sign-up bonuses and loyalty programs
An advertisement may grab the bettor’s attention, but it will not hold for too long if your site lacks welcome bonuses and loyalty programs. Most punters measure their commitment to a betting site based on the amount and quality of bonuses that they offer.
Referral and word-of-mouth marketing
One of the cheap ways to promote your product and services is by using referral programs. You can urge your customers to promote your site and bring in new customers. You can give a few incentives to the punter with the most referrals.
Never underestimate the power of traditional forms of advertising such as flyers, brochures, and snail mails. The truth is, not all people are online every time. Some people still value their life outside the online world. You can target these types of customers using printed promotional materials.
Also, you can organize an event where the punters on your site can meet in real life and engage in activities to increase their loyalty to the site. It could be a musical event, a gambling seminar, or a mini-poker tournament. These events can increase bettors’ engagement and create a community of individuals who share a similar interest.
Nowadays, the betting market is saturated with many sites that offer new things to customers. New betting sites must employ several tactics and methods to promote their products and services to stay on top. We hope you get a few ideas from this guide to start your sports betting business.