Amazon has been running its Prime Day sales for several days now, and it’s kicking off its holiday shopping season with a two-day deal bonanza called the “Prime Early Access Sale.”
It’s an opportunity for Prime members to score a head start on their holiday wish lists. It’s also a great chance to get discounts on popular products from Amazon-label brands and other top vendors.
Deal of the Day
Deals allow Amazon sellers to sell their products faster and make more money. In addition, they allow sellers to advertise their products to the masses and give them a chance to increase brand recognition and build loyalty with new customers.
When a deal goes live on the Today’s Deals section, buyers can see the discounted price, discount percentage, and the duration left for the value to be active. This helps buyers find the right deals for their needs and make purchases quickly.
Amazon also offers Lightning Deals, which can be a great way to boost sales during specific days of the year or for seasonal items. However, these deals come at a cost and require you to meet Amazon’s demand threshold. This amount is determined by a proprietary forecasting model and varies by category and time of year.
Deals of the Week
Deals of the week are Amazon’s weekly deals in a box on the homepage. These can last from a single day to two weeks, depending on the deal.
Amazon Prime members can get access to these deals before the general public, which makes them a great way to score significant savings on products they love. These aren’t the same deals you’ll find during Amazon’s more significant holiday sales events like Black Friday and Cyber Monday, but they can be a good bargain for any budget.
Amazon also offers so-called Lightning Deals, much like Deals of the Day but with higher discounts for a limited time. They often go fast, so you’ll want to keep your eye out for them.
Deals of the Month
Every month, Amazon releases the Deals of the Month — a unique selection of products that are discounted significantly. This can be an excellent opportunity for vendors to increase visibility, drive traffic to your product, and sell more of your inventory.
In addition to the Deals of the Month, Amazon offers Lightning deals all year round, which are limited-time flash sales on specific items. These deals are only available to Prime members and can be a great way to get hot products at a deep discount.
Another popular deal all year round is the Best Deal of the Day, which only eligible vendors can submit to. These deals typically last two weeks and can be an excellent way to clear through stock, generate brand awareness, and boost sales.
Finally, every July, Amazon holds its Prime Day sale — a two-day event that features significant savings on all of the retailer’s best-selling items. This year, Prime Day deals ran for a second time and included various new and limited-time Lightning Deals.
Deals of the Year
Deals are a great way to promote your products on Amazon and improve your product’s visibility. They also boost your organic SEO performance as customers searching for your product will be more likely to visit your listing page and make a purchase.
The best deals on Amazon are available throughout the year, but some memorable days and events will provide even more significant discounts on popular items. These include Black Friday, Cyber Monday, and Prime Day.
One of the best ways to take advantage of these deals is by signing up for a free trial of Amazon Prime. This will give you access to the Early Access Sale, which will feature some of the cheapest items that Amazon will be offering during the event.
There are also so-called Lightning Deals, which offer incredible prices on limited-time-only items. These deals are usually only available to Prime members, so check them out!